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Allies of The AFR

Click here now to help us ban big alcohol advertising.

Welcome Allies of the AFR!

Let's get Big Alcohol advertising banned just like we did Big Tobacco advertising. Here is our vision - On Jan. 12th, 2028 the President of the United States will sign the Federal Alcohol Labeling and Advertising Act. This Act requires manufacturers, packagers, and importers to place one of four statutorily prescribed health warning statements on alcohol products and in advertisements, on a rotational basis as reviewed and approved by the Federal Communications Commission. This Act also prohibits any advertising of alcohol on radio, television, or other media regulated by the Federal Communications Commission.


Stop brainwashing our children with addictive cancer-causing ethanol. We are the AFR! Let's go!


Join The Allies of The AFR Skool Group

Hey there! Welcome to Allies of the AFR! We're on a thrilling mission to unite folks in the adventure to ban big alcohol advertising. Imagine the impact we can make together! Our target? A whopping 100,000 signatures within just one month on the petition. But wait, there's more! Our ultimate goal is to hit 20 million members by Jan. 1, 2027! How amazing is that? Right now, your simple yet powerful task is to join the Skool group and then spread the word and encourage others to become allies. Let's ignite change and make a difference! Stay tuned, because when the time comes closer for the petition, we'll be super active and keep you in the loop. Join Skool now and start spreading the word. Let's go!

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Who We Are

We are 100% U of The AFR. We believe alcohol takes away the things that make U, U.

Alcohol is constantly taking a percentage of U and your health, family, friends, confidence, looks, money, time and so much more. Pretty soon alcohol has taken so much away that there is only a small percentage of U left. ​


100% U is a place to learn how to get all those things back and more, returning U to 100% U. ​


The AFR is a nonprofit committed to helping people all over the world control alcohol and raise consciousness.


What We Do

At the AFR 100% U, we offer donation-based online Zoom coaching classes for people to learn how to control alcohol, improve their lives, their families, and their communities.
We are a safe space.

Through empowering people, improving individual and community well-being, and inspiring action, we aim to create meaningful change around the world.

We are not aligned with any religion. We do have coaches and teammates from all kinds of different religious backgrounds (atheism as well) and we recognize, honor, and love the light in each of us.
We work on setting boundaries and know that any resentment is a clear sign of boundary issues.

We are LGBTQ+ family.

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Get Involved

click below to access SKOOL Zoom group call

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"Becoming and living alcohol-free is a wild adventure that is filled with joy and fun."

Alcohol Free Mocktail Classes

Join Micky Shakerz as he teaches how to make amazing alcohol free cocktails!

Travel Tips

The Alcohol Free Guru offers helpful travel hints to stay alcohol free in even the party-est of places.

“life is not a question or riddle to be answered or solved, it is a mystery to be experienced. Let's go!”


Alcohol Free Guru Videos

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Order Dustin’s Book
(all author proceeds are donated back)

Just as Holly Whitaker offered women a radical path to being alcohol-free in her New York Times bestselling Quit Like a Woman, Dustin combines his own experiences with his extensive background in psychology to expose the lies we all too willingly accept about alcohol and interrogates the part culture plays in reinforcing these lies, particularly for men—and shows readers how they too can break free from alcohol addiction.


Recommended Readings


This Naked Mind
by Annie Grace

You're Doing Great! and  Other Lies Alcohol Told Me by  Dustin Dunbar

The Unexpected Joy of Being Sober by Catherine Gray


Quit Like a Woman by Holly Whitaker

Quit Drinking without Willpower by Allen Carr

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Please drop us a line with any questions or suggestions you may have. We'd love to hear from you!

Thanks for submitting!

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